E-Commerce Startup Financial Model - 5 Year Business Plan (Excel XLSX)

An e-commerce platform for physical products is a digital solution that enables businesses to sell tangible goods online. It provides tools for listing products, managing inventory, processing payments, handling shipping, and tracking orders. Customers can browse, purchase, and review items through a user-friendly interface. These platforms help businesses reach wider markets, streamline operations, and operate 24/7 with lower overhead compared to traditional retail.

This Financial Model presents an advanced 5-year financial plan for a startup E-commerce platform selling physiscal products and is a flexible tool helping business owners assess profitability, calculate unit economics, and guide decisions on pricing, growth strategy, and scalability. It includes assumptions for Customer Acquisition (Paid and Organic), Buyers Conversion rates, Products (up t0 10 different Product Categories), Orders (avergae units per order) and Retail Prices,  COGS Assumptions, Inventory Control including Initial and Additional Inventory Purchases, Payroll, Operating Expenses, Fixed Assets & Depreciation, Financing through Debt & Equity, and Exit Valuation assumptions in case of a potential sale of the business.

The template structure follows principles of financial modeling best practices and is fully customizable.

Detailed instructions for the model's functionality are included in the Excel file.

Model Inputs and Setup Reports:
•  General Setup Assumptions, incl. Starting Expenses, Product Categories, Units per Order, Retail Prices, COGS, Customer Assumptions (Visitors and Buyers), and Financing (Debt & Equity)
•  Payroll, OpEx, Inventory Control, and Annual Capex, incl. Depreciation Schedule
•  Monthly Budget Allocation
•  Forecast Scenarios

Monthly Output Reports:
•  Monthly Budget and Actual Reports
•  Budget Summary per Year
•  Budget vs. Actual Variance Analysis at a YTD and Monthly level

5-Year Forecast Output Reports:
•  Annual Financial Statements (3 Statement model)
•  Profitability & Break-Even Analysis
•  KPIs & Financial Ratios, including several Profitability, Efficiency, Liquidity, and Leverage (Solvency) Ratios
•  Dupont Analysis
•  Performance Dashboard
•  Business Valuation, including DCF Model, Return Metrics (NPV, EV, IRR, MOIC, ROI, etc.), and Sensitivity Analysis
•  Investors Returns Waterfall Model
•  Professional Executive Summary

Help & Support

Committed to high quality and customer satisfaction, all our templates follow best-practice financial modeling principles and are thoughtfully and carefully designed, keeping the user's needs and comfort in mind.
Whether you have no experience or are well-versed in finance, accounting, and using Microsoft Excel, our professional financial models are the right tools to boost your business operations!
If you experience any difficulty using this template and cannot find the appropriate guidance in the provided instructions, please contact us for assistance.
If you need a template customized for your business requirements, please e-mail us and briefly explain your specific needs.